Moat Finder
For bootstrapped founders & agency owners

Find your moat before AI eats it.

Everyone's anxious that AI makes their offering a commodity. Most advice is generic. Moat Finder scores your real defensibility across 5 moats and hands you a concrete 90-day action plan — not platitudes.

2-minute assessment · No signup to see your score · Free

Your Moat ScoreSample
61/ 100 · Defensible
Proprietary Data68
Distribution45
Relationships70
Brand72
Switching Costs42
Cheaper to build

AI collapsed the cost of producing what you sell. The output is becoming a commodity.

Same to your client

Your customer can now get a 'good enough' version from a tool — unless leaving you is hard.

Moats still win

Data, distribution, relationships, brand, lock-in. These don't get commoditized. They compound.

How it works

From anxiety to an action plan in three steps.

01

Answer 5 questions

A 2-minute assessment scores you across the 5 moats that resist AI commoditization.

02

Get your moat score

See where you're exposed and where you're defensible — instantly, free, no signup.

03

Get the 90-day plan

Unlock a tailored report: deep analysis, competitor comparison, and concrete moves.

The 5 moats AI can't copy

We score each one — and tell you which to build first.

Proprietary Data

Generic AI is trained on public data. Data only you have is data an AI competitor can't replicate.

Distribution

AI lowers the cost of building, not the cost of being found. Owned distribution is the new moat.

Relationships

People buy from people they trust. Deep relationships survive even when the product is commoditized.

Brand

When every output looks the same, the name on it decides the price. Brand is pricing power.

Switching Costs

If leaving you is painful, an AI clone being 'good enough' isn't enough to make customers switch.

“I kept telling myself AI couldn't replace what we do. Moat Finder showed me the two places it actually could — and exactly what to fix first.”

— Early user, 3-person design agency

Know exactly how to defend your business.

Start with the free Moat Score. Unlock the full report — competitor moat comparison and a 90-day plan — for a one-time ₹2,499 ($30).